OVERVIEW
"It is SIMPLE! Because we assist you to use less money, to reach more market."
E Biz Center, is the unique media that more focus on non-mass marketing. We are unique advertising firm,
which do the different with other. We focus on creativity that direct to the target audience with the most effective
communication tools. Through the integration magazine branding, printing media marketing, PR, event marketing and virtual creative multimedia tools as core strategies, to create more focus and effective message communication to the right customers.
It is called as 360º Integrated Marketing Communication "IMC".
360º Intergrated Marketing Communication, IMC
There are a lot of products and services in the market, however different consumers different taste,
purchasing power also difference. That is why, the first objective is that to capture the consumers' impression,
and feel it is worth to spend. Thus, CREATIVE 360º Creatuve Integrated Marketing Communication
is that E Biz Center will provide special ideas, and integrate with the media in order to enhance the effectiveness
of communication strategic as well as branding and the ultimate point is they will become our
LONG TERM CUSTOMERS !!
4 Important components in Branding (According to Aaker Theory)
- Brand Attention
- Brand Preference
- Brand Association
- Brand Loyalty
So, have your company invest in this branding program?
Competitive Advantage 1: BRANDING, make sales more easy!!!
In this "Creative" century, services and branding become the MUST in the business model. "Branding" can
enhance the sales performance, and bring the corporate to the Long Term business management.
Branding is means that the consumers' acceptance and recognition, it also represent the
promise of the corporate to the consumers. Do your company have this? Those who own a good reputation brand
such as Coka-cola, they are earning the higher margin compare to others competitors. Agree?
Therefore, BRANDING make sales more easy!!!
Further, in this very super competitive and rapid changing market, so how to enhance the corporate market share?
Brand recognition? Brand loyalty? If you want to success, the 1st step is to create brand recognition and increase
the exposure.Therefore, the most effective method is using 360º IMC Strategies to convey the message and
distribute it aggressively.
Competitive Advantage 2: Low cost investment
The world is changing rapidly, the lifestyle of the consumers change from "Mass marketing" to
"Individualization" and "Media Fragmentation". Due to the consumers have more and more distribution points
to get the products such as newpaper, website, & etc. Thus, multi distributions method is Very Important.
Referral marketing, celebraties, SMS, email marketing become the latest and effective methods.
360º IMC is using the multi dimension media such as magazine advertising, internet advertising, and more
strategies to market your products and services. If compare to others, we are more effective communication
corporate branding, as well as we able to use the lowest advertising cost to generate the BEST effective result.
Competitive Advantage 3: Differentiation
Different age level have different lifesyle, taste, etc. With the latest technology, we able to get more and detail
information about the different market. Such as Amazon.com is using the database system and record down every
customers purchasing behaviors in their website. With this, Amazon able to create individual
tailor made marketing for every customers. 360º IMC able to let your corporate to use Internet Campaign and
PR marketing to collect more customer database, at the same time, your corporate able to understand
in dept of what the customers needs and wants! Thus, it is more effective for the corporate
to plan their future strategic planning and product invention.
"It is not because you haven't success, it is because you haven't find the methods"
"Failure must have the causes, Success sure have the strategies" - quoted by AB
