Logo Design Tips
Logo Design Tips
- Your logo should be compatible with the image you desire to have.
This means that the logo design for a Real Estate company should be more serious than a logo design for a toy shop.
- Your logo design should be defined by simplicity.
Don¡¯t use fancy fonts or complicated images or graphics. No one likes logos that take several minutes to understand their meaning.
- Your logo should be easy to remember.
That is the essence of a logo creation: the customer or the potential customer should easy remember the logo design and associate it with the product or the company.
- A logo should look good in black and white.
That is because a company often uses the logo in black and white, in faxes for example.
- Separate the graphics from the text.
That is why you probably need to use them, especially the image, alone.
- Take care about proportions.
Assure yourself that your logo keeps a proper proportion between height and width. You don¡¯t want a logo too tall and skinny because this is not visually agreeable.
- Take care about sizes.
Does your logo look nice on a business card and a street banner in the same time? If this condition is not satisfied you should definitely change your logo design.
- Pay attention to colors.
The combination of colors must be agreeable, but don¡¯t choose silver or gold for your logo because you increase the future costs of printing. Also don¡¯t use too many colors on your logo 1 to 4 colors are enough.
- Give consistency to you logo.
Use your logo on all communication materials like prints, website, newsletters etc.
- Don't change your logo design.
If your customers already know your logo, changing it means take all the work from the Beginning
|
|
|
